ASI

BACKGROUND
Asi was releasing her sophomore EP, Chapter V, conceptualised from Songs of Solomon and needed to gain a wider audience across Ghana and Africa. The project explored heartbreak, relationships and love and was her first project as a solo artist.


CONCEPT
We painted as Asi as the new sensational voice in the Ghanian industry that could not be overlooked. We collaborated with Apple Music and Boomplay to shine light on her by placing key singles high up playlists on playlists compounded with playlist covers and social media engagement from DSPs. We also partnered with Harmattan Rain, iMullar and Unorthodox reviews for press marketing.
She was also given various radio interviews that targeted her intended market audience to tell her story behind the EP.


THE IMPACT + REACH
Curated in over 10 playlists across Apple Music and Boomplay
Over 80,000 streams across all platforms in the first 3 months
Boomplay Artiste of the Week