GIDOCHI

BACKGROUND
The Supernova Records signee was releasing his first E.P after a successful performance at the Nescafe Africa music competition. After releasing only one single off the EP featuring Stonebwoy, Gidochi wanted the EP to be embark his impact on the Ghanaian music and what he could bring to the table.


CONCEPT
rain. Labs needed to present Gidochi as a new rising star with a unique voice that could match with the current established artistes in the Ghanaian music scene. We needed to sell his style of versatility with RnB, Highlife and soul music. We decided to partner with Apple Music, Audiomack and Boomplay to help curate him on the platforms that will reach a wider audience especially outside Ghana as well.


THE IMPACT + REACH
Curated across major playlists across Apple Music and Boomplay
No.2 on Ghana Apple Music Chart 24 hours after EP release