GYAKIE

BACKGROUND
FLIP THE MUSIC signee, Gyakie was releasing her first solo EP after a bunch of successful singles. She wanted this project to be the benchmark for her impact and contribution in the music industry. With a mix of soul, highlife, rnb and reggae, she aimed to reach more audience beyond Ghana.

CONCEPT
As the release was during a COVID lockdown, we needed to heavily promote the project digitally. As the daughter of legendary highlife signer, we created a PR promotion around this, not for focus on her father's impact in Ghanaian music, but rather to highlight where she got her influence from. We partnered with DSPs such as Apple Music, Boomplay, AudioMack, Triller. We also partnered with digital media outlets such as iMullar, Ameyaw Debrah, Native Mag, Harmattan Rain among others to help promote her brand as the new star artiste in Ghana.

THE IMPACT + REACH
No.1 in Ghana RnB/Soul Chart withing 24 hours of release.
No.1 Triller song "Forever' in Ghana and Nigeria.
No.1 and No.6 in all genres Itunes chart in Ghana and Nigeria
No.8 in World Music in Fiji
No.1 Shazam song in Nigeria and Ghana
Over 5 million streams across all platforms.
Curated in over 20 top playlists across Apple Music, AudioMack and Boomplay