JULS BABY

BACKGROUND
Award winning Ghanaian-UK based Dj and producer Juls wanted to connect back to his roots by releasing a highlife rhythm song featuring his native rappers Quamina MP and Twitch. The aim was to focus on reaching his core fan base in Ghana and also get to new audiences.


CONCEPT
We merged his current phenomenal production on recently released album Made in Lagos together with a story on how his highlife productions has been significant to the genre in modern times.
We worked with Apple Music, Boomplay, Harmattan Rain and Native Mag, as well as individual curators to achieve this.


RESULTS
Over 200,000 digital streams in the first weeks across all DSP platforms.
Curated in over 10 individual playlists across Apple music and Boomplay.