KIDI

BACKGROUND
Ghanaian musician KiDi was releasing his debut EP in the midst of COVID-19. With the world currently in standstill, the release needed to be relaxed and digital heavy in order to reach more audience, and still be sensitive to the times.



CONCEPT
Creating the concept of "a project to help you out of the blues", we managed to push Blue EP to new audiences online. We connected with out digital/media partners to tell this story. This include storefront banners and play listing from Apple Music, Triller, Boomplay and YouTube Music.



THE IMPACT + REACH
In the first 48 hours:
No.1 EP on Apple Music in over 10 countries
No.1 EP song on Boomplay Ghana
Exclusive "At Home" Story with GQ South Africa
No.1 Trend on Triller