Jiire Smith

Biography

Jiire Smith is a 23-year-old singer-songwriter with creative roots between Abu Dhabi and Abuja, his hometown. Named an Apple Music Up Next artist in 2023, Jiire’s early singles established him as a soulful, story-driven artist, with “Bus 170” marking a breakthrough moment, charting at number 1 on the iTunes R&B/Soul chart in the UAE.

His message is of hope, of resilience, and of growth: a growth that accepts the self, seeks improvement, and intentionally works towards it. He journeys on his musical path with a simple but powerful motto: “Little drops can make an ocean.”

Jiire’s artistry is grounded in authenticity, resilience and hope. Music is his medium for self-expression and emotional healing. He is committed to growth, both personal and communal, and often speaks on mental health and emotional awareness.

Milestones

• Apple Music Up Next Middle East (2023): the first African artist selected, after the release of his breakthrough record “Bus 170” and subsequent singles.
• #1 on the iTunes R&B/Soul chart in the UAE with “Bus 170”.
• Musivv R&B Artist of the Year nominee (read the feature).

Partnerships

• Apple Music “Today at Apple”, Al Maryah, Abu Dhabi: his single “Celebrate” launched with a special performance for over 200 people at the Apple Store in Al Maryah Mall, hosted by Apple Music with a moderator from Virgin Radio Dubai.
• Mercedes-Benz × Jazz Day

Live

• NYUAD Arts Centre, Abu Dhabi
• Apple Music “Today at Apple”, Al Maryah
• Mercedes-Benz Brand Center
• DXB Today Unplugged
• Sofar Dubai
• SXSW London, June 2026
• Abu Dhabi Art Fair, November 2026

Press

• Channels Television
• Untamed
• Vogue Arabia
• GQ South Africa

Streams

• Audiomack: 1M+ (Afro Soul cover artist; Neo African Soul, Afro RNB, Chill Afrosounds, ALT: Afrosounds)
• Spotify: 650K (Alté Cruise, Sizzlers, Cocoa Butter, Internet Famous)
• YouTube: 500K+
• Apple Music: 250K (R&B Now, Today’s Hits, Chill Africa, Viral Hits, New Music Daily, Alte Cruise, New in R&B, New Artists: Middle East, Future Hits)