Success stories

Work

How we built momentum with each artist: the strategy, the creative and what it moved.

Stefflon Don · Island 54

01 / 052024

Stefflon Don

Island 54

A debut-album DSP campaign led across Africa and co-run in the UK and US, multi-territory YouTube Music out-of-home, four playlist covers and 400k+ first-week streams.

Africa / London / New York / Los Angeles

DJ Juls · Peace and Love · JUNCTION

02 / 052024–2026

DJ Juls

Peace and Love · JUNCTION

DSP strategy and marketing, end to end, across Juls’ last two albums: 50M+ streams on Peace and Love and 300k+ first-week streams on JUNCTION.

Accra / London / Kingston

Jiire Smith · Diamond in a Process

03 / 052026

Jiire Smith

Diamond in a Process

An emerging-artist release: debut EP Diamond in a Process, owned by the artist, moved through rain.labs distribution.

Abuja / Abu Dhabi

Mellissa · Diamond Baby

04 / 052026

Mellissa

Diamond Baby

The debut EP Diamond Baby, led by the viral “Goodboy (Kweku)”. It passed 10M+ streams, made her Apple Music’s Africa Rising cover star, earned an Ebro Darden interview on Apple Music 1 and an On The Radar freestyle, and named her one of Spotify’s Artists to Watch 2026.

Accra / London / New York

DJ Boat · Africa Now DJ Mix

05 / 052026

DJ Boat

Africa Now DJ Mix

rain.labs led the campaign for DJ Boat’s selection as Apple Music’s Africa Now DJ Mix curator for September 2026.

United States / Ghana

DSPs

Trusted by

The digital streaming platforms where records actually meet listeners: the DSPs we work through on behalf of the artists we represent.

  • Spotify
  • Apple Music
  • Audiomack
  • YouTube Music
  • Amazon Music
  • Boomplay
  • Wavvi
  • 120+more platforms