All eyes on KvngVidarr, new talent in young legend roster

“You are not to young to do legendary acts”. On February 6, 2024, the superstar fervently voiced the soul of his new label and its purpose. The Young Legend label is meant to be a creative cocoon for young talent. Earlier this year, the label welcomed KvngVidarr, a highly gifted young prospect from Lagos. We sat down with him to find out more about his background and ambitions as an artist.

(HR): How do you feel about your achievements in 2024?

(KvngVidarr): 2024 has been a really great year. I had some momentum, career wise. I managed to work on my first project and released it. It’s been a series of consecutive wins for me. I’m grateful for everything that is happening to me.

(HR): How would you describe your musical approach and the artistic style that suits you best?

(KvngVidarr): I like to blend a lot of different genres to get a unique sound that people could connect with. For example, I can blend afrobeats with R&B, highlife, EDM etc…. So I would describe my sound as afrofusion.

(HR): What were your musical inspirations growing up?

(KvngVidarr): I grow up listening to a lot of afrobeats and major artist like Wizkid, Davido, Burna. I also was a huge fan of R&B music thanks to my grandmother and listened to Backstreet Boys, Westlife etc…. Today when I’m creating, I draw inspiration from all these talents.

(HR): How would you characterize your growth as an artist since your debut in 2019?

(KvngVidarr): I learn how to develop my own system. Understand the music structure at the most basic level has help me to better understand my music and how to develop myself in my writing for me and for others. It took time, but step by step I managed to find the necessary people around me that could help me grow. It’s important to think about who you need around you to succeed (the right producer, the right video guy, the right lawyer, the right manager, etc…). I can feel the difference because now my major focus is on the creative aspects itself, which is my music, and everything around it is perfectly handled. I built myself a proper team now and look forward to next steps.

(HR): What is your own take about the classification of genre for African artists in international award ceremonies?

(KvngVidarr): I think when there will be proper understanding of the type of music that has been done in Africa, then there will be proper categorization. They need to come down and get more insights of all the sound in our continent, because there is a lot of varieties. But at the end of the day it’s still a good thing for African music to get this light.

(HR): Could you share with us the creative process behind your first EP “Kvng Vidarr” ?

(KvngVidarr): I wanted to express different range of emotions. There are different themes covered in each song that are essential to me. I talked about my darkest times, pain, happiness, love, manifestation. When I’m telling my story, it should feel like a series. I experiment, as a new artist, what the audience would connect the most with and see how I can develop afterwards.

(HR): The track “Want you gone” caught our attention particularly thanks to its catchy rhythm and soul vibe. How did you come up with this?