Apple Music DJ MixSuccess story

Africa Now DJ Mix

rain.labs led the campaign for DJ Boat’s selection as Apple Music’s Africa Now DJ Mix curator for September 2026.

Artist
DJ Boat
Year
2026
Location
United States / Ghana
Africa Now DJ Mix campaign imagery

The artist

DJ Boat is a Ghanaian DJ and music tastemaker based in the United States, recognised for championing African music and connecting it with international audiences.

A pioneer in digital Afrobeats curation, he has built a strong presence across Spotify, Apple Music and YouTube, with a catalogue spanning Afrobeats, Amapiano, hip-hop and other African music genres.

Recognising a gap in the representation of African music on global streaming platforms, DJ Boat began curating Afrobeats playlists on Spotify, which have since grown to over 500,000 combined subscribers.

The work

rain.labs led the campaign for DJ Boat’s selection as Apple Music’s Africa Now DJ Mix curator for September 2026.

The mix featured a selection of music across Afrobeats, Amapiano, 3-Step and Afro-house, further positioning DJ Boat as an influential voice in African music discovery and curation.

Through the campaign, rain.labs amplified this milestone, spotlighting DJ Boat’s contribution to the global visibility and appreciation of African music.

Impact

500K+

Combined subscribers across his Spotify playlists

Sept 2026

Apple Music Africa Now DJ Mix curator