Peace and Love · JUNCTION

Juls is a British-Ghanaian producer and DJ, and one of the architects of the modern Afrobeats sound. Raised between London and Accra, he has produced for Wizkid, Burna Boy, Stormzy and Lauryn Hill. His “Juls Baby” tag sits in front of some of the genre’s defining records.

As an artist in his own right, his releases are more than beat tapes. They’re albums that carry a Ghanaian sound to a global audience, and they need a campaign built the same way.

rain.labs has led DSP strategy and marketing across Juls’ recent albums. We plan how each record goes to market, pitch it to editorial teams across the platforms, and build the moments that make a release land rather than just appear.

Peace and Love was Juls’ first album in seven years. It’s an 18-track record released in October 2024 through LOF Collective, with more than 20 guest artists.

The centrepiece of the campaign was a listening session with Apple Music in their Dolby Atmos studio in London. It put the album in front of the platform’s team and tastemakers, heard the way it was made to be heard.

The album has since passed 50 million streams across platforms.

JUNCTION is where Ghana meets Jamaica. Juls and Jamaican vocalist Projexx built a full album from the shared DNA of hiplife, Afrobeats and dancehall, with features from Pa Salieu, Valiant and Jahmiel. It was released on 14 August 2026 through Tabom Records and Grim Records.

The task was to take a cross-cultural record to two audiences at once and make it travel beyond both. JUNCTION did 300k+ streams in its first week across platforms.

• DSP strategy and release planning for both albums
• Editorial pitching across Apple Music, Spotify, Audiomack and more
• The Apple Music × Dolby Atmos listening session in London
• Marketing and campaign rollout